Creative Direction and Rebrand for maximfaro, a Berlin brand that redefines business fashion for women, bringing courage and fun into a world of grey pantsuits.
With this in mind, we wanted to bring a playfulness and boldness into the new identity, with some joyful colors and a feminine typeface.
We defined graphic elements for the photoshoots, as well as natural light and inviting and relaxed poses for our models to make the world of fashion more inviting and accessible to everyone in the corporate world.
Rebrand and alignment of Savoir Collab and Savoir agency, Creative Direction, digital and print collateral, photoshoot, styling and website design.
We wanted to elevate the brand to live up to it’s fullest potential to nurture the network, connect and celebrate women, as well as strategize and facilitate the most inspiring events.
Repositioning and rebranding for the reusable shopping and lifestyle bag Junes. Creative Direction and Design for digital and printed elements, website, all new photography, set design and styling.
We infused the brand with tex-max flavor and connected it to it’s roots, celebrating and supporting strong women and the environment at all times.