When it’s okay to cheat.
We can and should look to our favorite movies and TV shows when we want to make people feel things.
A product’s lifecycle.
As a purpose-driven brand, it’s our responsibility to think about the full lifecycle of your product.
Problems are also possibilities.
If you don’t idealize the biking culture in Copenhagen you really should.
What to do now.
Not doing business isn’t a solution, I know that.
Brands and politics.
Simple, you just do it - consumers are informed and have a right to know where you stand and who you support. Brands (big or small) have a responsibility to make a choice.
Finding inspiration in uncommon places.
Inspiration is all around you. That’s nature, and art, of course, but also books, films, music, signs, the people you see on the street, the way that shadow falls on the wall of your bathroom.
Commitment wins.
But what we can learn from this money blizzard clearly relates to brand, I think. That commitment is king.
The value of brand.
Having a defined brand, built on a strong strategic foundation that looks at your own story and values, as well as the market and the cultural moment in time, makes every decision clear and simple.
You.
Someone else may own the same shoes but no one wears them like you. Someone may have similar thoughts and ideas as you too but they can’t process them through the “you” prism.
The 4 am rooster.
Uh, much like the entrepreneur that is too eager to get their product to the market and skips essential early-stage branding, uh…
Demystifying Trend Reports.
trends aren’t worth chasing if you are wanting to build a solid brand that will stand the test of time. There will be another Pantone on your coffee mug next year (thank god) and arches might officially be phased out… so if you don’t stop now and instead of rushing to fit into this madness, pause and look at your own brand and ask yourself why you chose the colors, shapes, and patterns you are choosing, you will never catch up, and even worse than the constant redesigning you will have to do, you will never build brand recognition.
Ease instead of resolution.
Another important aspect of sustainability when it comes to running a business is to look at how to manage your own energy and wellbeing along the way.
Merry and bright.
We hope you have a cozy and relaxing holiday, and that the Advent of Kindness inspired you a little bit. The kids still have mixed feelings about it…
Brand vision above the clouds.
Your brand’s core messaging, especially the part of the vision, mission, and values isn’t tactical or necessarily very tangible but instead high-level and emotional. It’s the big dreams.
Boundaries are our friends.
The first step is getting really clear on why you do what you do and what you want your company to stand for? What are your personal values, what do you care deeply about, who do you support?
Made to last.
We have to mention that as a creative studio, we live up in the clouds and it’s our job to maintain that wide view perspective over your brand with rationality and compassion.
Moon perspective.
We have to mention that as a creative studio, we live up in the clouds and it’s our job to maintain that wide view perspective over your brand with rationality and compassion.
Importance of branding early on.
A brand – a real brand, I am not talking about a logo and a few colors – is the only way you allow the right people to see you, fall in love, and advocate for you.
Service vs Hospitality.
Service is the technical delivery of a product, hospitality is how the delivery of that product makes its recipient feel. Hospitality is a dialogue. It exists when you believe that the person on the other side of the transaction is on your side.
Talk Story.
Talk Story. It’s a very local thing that essentially means you take the time to connect, to truly drop in and hear someones story, to be with them and listen, and not rush right to your next thing.