Welcome to Fernweh, a creative studio that builds and amplifies purpose-driven brands that last.
We are Lisa & Tim Hennessy, and we are excited to share our musings, to help you be a better founder.
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Being emotional.
Fernweh Inc dot biz is abroad. Traveling to Berlin Germany for a wedding, family, and friends. We couldn't be happier to be here but do you know what will bring you to your knees? What will have you staring straight into the sun waiting for divine intervention? Traveling for 32 hours with kids, not sleeping during that time, and then having the airline lose (severely delay) your luggage.
We are emotional right now. The world isn’t ending but two days in and our eyes are still bloodshot and our brains are still cloudy, like “hey, when was the last time you cleaned this fish tank” cloudy. It’s leading to some unexpected or maybe very expected results like reading some graffiti that says “refugees welcome” and getting teary-eyed or losing it on your child for declaring “isn’t that your job?” What do we do with this heightened and inflamed emotional state? I’m thinking of John Lyndon in PiL roaring “anger is an energy” in that song Rise and wondering if anger is an energy then so must be fatigue, a short fuse, and even sadness. Whether it’s spurred on by traveling woes, loss, frustration, or anything really, it’s something you can learn from, harness, and direct. We have so much power and possibility in our empathy and emotionality. Given that this is a newsletter about Fernweh and the who, what, when, where, why, and how of what we do let me try to connect some dots if I can.
When we let ourselves experience our emotional states and mine them to understand them we start to see more clearly and once we see more clearly Lisa and I can’t help but bleed this understanding into visualization. How does a feeling become an image, a color, or a font? It’s fairly simple honestly. You feel, you process, you interpret, and then you paint. Building a catalog of expressive language with and without text. Over time you hone a skill to see a bit differently and all of a sudden when we discover together with our clients that the brand needs a bit of rebelliousness to connect with their target audience we can speak with a different kind of visual language.
That’s it.
You want someone to buy something but they won't buy something until they can feel something, and we’re saying we know how to make people feel something. That’s the bullshit-less version of the newsletter. Aren't you supposed to put TLDR at the top? Whatever. We’re a little emotional right now.
Much Love, Tim & Lisa
