Our process. Part 1. Discovery & Research.
As promised, we are going to break down our regenerative branding process using ourselves as an example company, to reevaluate if we still fully express what we stand for in the best possible way.
Our process.
At the beginning of the year, we decided we want to infuse more play into our work, we also talk about love as a seed for everything we do in our business.
The commercialization of love.
When we talk about Love as the seed of everything we do in our business, we always try to come from a genuine place. A place of care and empathy.
Advertising in a nutshell.
We’re in an era where it’s still of the utmost importance to investigate claims and give everything we consume and see a second, third, and fourth pass.
Declaration of Interdependence.
We envision a global economy that uses business as a force for good…
Love as a business model.
Wouldn’t it be fun if love could indeed be a business model? If showing up on social media, or any other channels, could feel like you were loving your people?
Thank you.
In true Fernweh spirit, we are spending the end of the year adventuring.
On showing up.
It’s not about what you acquire but who you inspire.
Can web3 be cozy?
I am getting excited about the idea of a paradigm shift towards co-ownership vs all of the money to acquire customers going to the same evil giants.
On Belonging.
Or, how to build community.
The answer is simple. You don’t. You build a brand instead.
The Great Slow Down.
We happily watched Mara Hoffman take her whole company on a week-long summer break, and just ate up a trend report about re-commerce replacing fast fashion.
Permission to pause.
Work mode is what you make of it.
Being emotional.
You want someone to buy something but they won't buy something until they can feel something.
On mentoring.
It feels softer now, like we are allowed to be vulnerable and real with each other. Like we don’t have to take the shit that we thought was normal many years ago.
Don’t go chasing trends.
When it comes to branding, we believe that the only way to build authentic, timeless brands that stand the test of time and outlive the latest fad, is by truly building something from the ground up.
Beeline to success.
What happens only too often is that people will never know about your cool product because somehow, that sweet sweet honey just isn’t on their radar.
Earth year.
When did earth day become synonymous with sales? Let’s save the planet by snagging a new sweater at 15% off.
Order of importance.
If you want to improve your brand photography start with seeing things interestingly first and foremost.
Why do the good guys always pay?
Is it naive of me to wonder, why no one else is irritated by this reverse reality?
Melancholia Universalis.
Darkness is a natural part of life, without it there wouldn’t be light.